We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come,” Paul Kollesoff, general manager and co-founder of The Urgent Company said. “Bringing together our social and climate missions is deeply personal. Coolhaus is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers. As Coolhaus joins The Urgent Company, merging resources and structure, this social impact will expand. One core tenet of its work toward this mission is creating ice cream for positive change–specifically to empower entrepreneurs with diverse backgrounds - including its flavors that give back. By Benton Smith LOS ANGELES A collaboration between two of The Urgent Company’s brands, Brave Robot and Coolhaus, is behind the debut of some new animal-free ice cream sandwiches. /rebates/2fp2fbrave-robot-x-coolhaus-chocolate-chip-cookie-dough-animal-free-ice-cream-sandwiches2f0081005043053&. LOS ANGELES, J/PRNewswire/ - Today Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus are teaming up to announce the launch of Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches. Since 2009, Coolhaus has disrupted frozen dairy with innovative novelties, bringing its social mission to the forefront of its delicious products. Coolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen and California Performance Co., in a move that expands its product portfolio, deepens its commitment to a better food system, and cements its growing leadership in the dairy aisle, according to a press release. The brand’s pints are sold throughout the US at more than 5,000 retail stores, including Kroger, Shaw's, and Stop & Shop locations, as well as on the Brave Robot website.The Urgent Company, the consumer brands subsidiary of Perfect Day, announced the acquisition of Coolhaus, leading ice cream brand in the grocery store, and a pioneer in dessert innovation and novelties. In another hypothetical, Brave Robot also shared that if its animal- and lactose-free dairy ice cream replaced half of the traditional dairy ice cream consumed annually in the US, that would equate in carbon emissions savings to removing 927,174 cars from the country’s roads. The recommended daily drinking water intake for 26,240 people. Queer-founded ice cream brand Coolhaus is releasing its first Brave Robot collaboration: vegan ice cream sandwiches made with Perfect Day’s animal-free.The energy needed to power 21 US households for one day. 13, The Urgent Company, the consumer brands subsidiary of Perfect Day, announced the acquisition of Coolhaus, the leading women-owned ice cream brand in the grocery store, and a pioneer in dessert innovation and novelties.Greenhouse gas emissions from 2,100 miles driven."Our impact and business goals are inextricably linked, and this study quantifies for us what the success of Brave Robot means for the future of our planet."Īs further examples of the product’s potential, according to the data obtained through the sustainability assessment, if 1,000 consumers bought Brave Robot instead of traditional dairy ice cream for one year, that scenario would save the equivalent of: "It's incredibly rewarding to quantify our impact potential as we continue to create delicious foods that don't compromise on consumer experience and are also kinder to the planet than their traditional counterparts," said Paul Kollesoff, founder and general manager at The Urgent Company, which launched Brave Robot.
The research found that, compared to ice cream made through conventional dairy production methods, Brave Robot’s process utilizing animal-free whey protein from Perfect Day reduces GHG emissions by 72%, non-renewable energy use by 60% and blue water consumption by 23%.
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